iJolly創立之初，就定位為慈善頻道。我們都在生命中受過誰的幫助。受困、無助時，那忽然伸出來的援手，是溫暖身心的希望。我們希望在有能力的時候，大家都能伸出這雙手，讓世界變得更正面。
iJolly is a charity Channel. Reviewing our lives, we were always once helped by someone. When we were helpless and fearing, the supporting hand could always bring hope to us. Therefore, we hope we can all give the world a hand when we are capable, and make the world more positive.